Prince Harry and Meghan Markle's brand faces significant setbacks following the emergence of names linked to the 'racist royals,' signaling a potential blow to their carefully curated image.
The couple's strategic efforts to revive and relaunch their brand took a hit after revelations surfaced in Omid Scobie's "Endgame." Initially, during Meghan's interview with Oprah Winfrey earlier in 2021, she purposefully refrained from publicly naming those associated with concerns regarding Prince Archie's skin color.
However, the Dutch version of Scobie's book reportedly identified King Charles and Kate Middleton as the alleged individuals involved, casting a shadow over the Sussex brand.
PR expert Edward Coram-James highlighted to Express.co.uk that the Sussex brand's credibility has dwindled significantly due to what he described as a 'wrecking ball approach' in their strategies, suggesting it now holds diminished value.
While the couple has yet to address the unfolding drama, speculation has surfaced pointing to Meghan as Scobie's source. However, an insider close to the Duchess has refuted claims that she sought their public naming, as reported by The Mail.
Coram-James emphasized that the couple's chosen strategy seemingly misaligned with their status, resulting in unintended consequences. He elaborated on the repercussions of their approach, suggesting that by engaging in a 'punching down' tactic, they might have inadvertently lowered their standing, transitioning from esteemed figures to subjects of tabloid interest.
The challenges faced by Prince Harry and Meghan Markle in managing their public image and navigating the fallout of recent revelations underscore the complexities of blending Hollywood influence with royal stature, shedding light on the intricate balance between perception, strategic choices, and the consequences that follow in the world's spotlight.
