Lionel Messi's transition to the United States sparked a seismic surge in his global popularity, with his No. 10 jersey for Major League Soccer's Inter Miami emerging as a standout fashion piece, securing a coveted spot in Vogue's list of influential fashion items for 2023.
Since his arrival in the States, Messi's fanbase has multiplied exponentially, drawing admirers from across the globe to Miami, eager to catch a glimpse of the eight-time Ballon d'Or winner.
Remarkably, it's Messi's jersey that has garnered widespread appeal post his departure, earning recognition from lifestyle icon Vogue as one of the most sought-after apparel items to hit stores in the past year.
While football attire seldom achieves such fashion status, Vogue noted the transformative impact of Messi's distinctive, almost 'Barbie-like' Inter Miami shirt, marking a shift in the fashion landscape.
Vogue's feature highlighted the immediate impact of the Messi announcement, triggering a swift sell-out of the unconventional, yet eye-catching Inter Miami jersey in a distinct shade of unorthodox pink. This sparked a flourishing bootleg market. Months later, the official Messi-emblazoned jersey, adorned with his iconic number 10, remains in high demand, often wait-listed across various sizes on Adidas' website.
Beyond fashion acclaim, Messi's magnetic appeal continues to draw a roster of high-profile personalities to Inter Miami's games this season. Notable figures like LeBron James, Kim Kardashian, and Selena Gomez have been spotted among the spectators.
Moreover, Messi played a pivotal role in securing Inter Miami's inaugural silverware, leading David Beckham's team to clinch the 2023 Leagues Cup, contributing a remarkable tally of 10 goals to the victory.
